Technical SEO for Developers: A Checklist for Faster Ranking
Titles, metadata, sitemaps, structured data, canonical URLs and crawlability. The developer-owned half of SEO, in one checklist.
Core Web Vitals are Google's measures of real user experience. They also influence search ranking, so they are worth understanding.
How long until the biggest element in view, usually a hero image or heading, is visible. Good: 2.5 seconds or less.
Fixes:
How much the page jumps around while loading. Good: 0.1 or less.
Fixes:
font-display: swap and similar-sized fallback fonts so text does not jump.How quickly the page reacts when someone clicks, taps or types. Good: 200 ms or less.
Fixes:
Use PageSpeed Insights for field data from real users, Lighthouse for lab testing while you develop, and the Search Console report to see which URLs need work.
Show content fast, keep it stable and respond quickly. Fix the largest problems first and re-measure.
Titles, metadata, sitemaps, structured data, canonical URLs and crawlability. The developer-owned half of SEO, in one checklist.
Make pages load faster by choosing the right format, serving responsive sizes, lazy loading and using an image CDN like Cloudinary.